Case studies are very popular across the business world. Pretty much everyone does them, but they’re also far trickier than you might first imagine. Everyone has a different twist on it. This is an example of how I do case studies. Most organisations like to focus case studies around the solution and what your company did. This is tempting because it allows your company to self-promote your solutions. I prefer to make case studies about the client, their problems, their decisions, and how they’ve improved their lives after the
solution is implemented. The great advantage here is that your clients identify with your past clients — not with you! So by putting the emphasis in the right place, your case studies go a lot further.

My tasks:

• Coordinate with the CEO of Connecting Home
• Liaise with internal subject matter experts
• Conduct the interview with the CEO
• Write up the case study
• Gather internal stakeholder input on the solution
• Gather relevant approvals
• Publish on the CMS

View post

https://www.ct.com.au/it-revamp-for-connecting-home/

‍

‍