Tech & SaaS Copywriter
Delight your customers with educational, engaging content.
Hi, I’m Kangli!
I’m a copywriter specialising in tech and SaaS businesses. I’m
also a published author — giving you the confidence that you’re
partnering with the best!
As a results-driven writer, I focus on crafting copy that delivers
business outcomes. Over my career, I have:
Increased social media engagement by 450% in 24 months
Written Google Ads with 4x the average CTR
Crafted emails with 3x the historical open rate
Ranked multiple pages at #1 in organic SEO on Google
Experience
I’m currently a Content Designer / UX Writer responsible for writing copy to optimise Telstra’s checkout sales flow. This potentially covers anyone who wants to buy an item from the Telstra website — a massive responsibility!
I was the only copywriter at this fast-growing tech business of 220 people. I was responsible for generating the company’s first real news coverage. I also delivered dramatic improvements in SEO, email open rates, click through rates, and social media traffic.
I worked as an executive writer and consultant on personal branding assets for executives. This job required copywriting of the highest order to sell the personal brand of Australia’s most successful leaders.
Services
Website copywriting
Liven up the face of your business! I’ll create website copy to elevate your brand, grow your traffic, and increase your conversion rate.
SEO blog posts
Every business has a blog these days, so it’s tough to elevate yourself about the noise. I’ll write posts that build trust and satisfy SEO needs.
Case studies
You’ve done the work — now let’s tell everyone about it. My story-driven case studies help explain why your solutions are so effective.
Email series
Did you know that emails can deliver $36 for every $1 you spend? My email series will nurture leads and increase digital engagement.
Video content
Supercharge your brand with a memorable video. I write a variety of assets (including video scripts) to help you show your best self in front of the camera.
Digital advertising
Transform your ad copy and attract more customers! I create compelling calls to action to increase registrations, downloads and sales.
Ready to chat about your copy needs?
Links to my work
Women in tech: 5 strategies to increase female representation
7 Résumé trends for 2021 that will transform your job search (with examples)
CT helps Connecting Home help Stolen Generation survivors
Why work with me?
Deliver business results
A good copywriter doesn’t just make the words look pretty. I’ve got a proven track record of delivering business results.
Elevate your brand
With exposure to both established and emerging brands, I help nurture your most valuable business asset.
Simplify the tech speak
As a tech copywriting specialist, I have the broad skillset to simplify complex, technical topics.
Boost your digital engagement
I write for the modern user by drawing on my deep background in digital marketing and UX writing.
Improve your SEO rankings
I’ve successfully ranked pages at #1 and as Featured Snippets on multiple keywords.
Work with a published author
I’m also a published author — so I’ve got all the runs on the board to help your business with your content needs.